Tuesday, November 14, 2017

Exploring Shopping Ads




Shopping ads are a type of paid advertising on Adwords that can benefit your business. They help increase revenue and brand awareness on products and services. 

What's so special about shopping ads? This type of ad features detailed information about specific products that you sell. They often appear within a search query for a product on Google and includes the price, image, detailed description, reviews, product links, shipping information, deals and more. Please keep in mind that shopping ads do not get triggered by keywords. You will need to have an existing shopping cart on your website in order to qualify.



Shopping Ads Benefits

Here are some benefits that shopping ads can bring to your business: 

Increase traffic. This tool helps you upload your store, brand and product data and make it available on Google. Many businesses experience a higher CTR with shopping ads compared to search ads 
Increase sales. You can see a part of your return on investment faster than with search ads. Every online purchase is tracked 
Broader presence. Shopping ads appear along text ads as well, which gives you more opportunities to catch the attention of active shoppers 
More data. You can see how specific products are performing at granular level and make decisions based on them






Where to start?

1-       Google Merchant Center: this tool helps you upload your store, brand and product data and make it available on Google. 
2-       Product data feed: shopping ads do not have any keywords, but rely on the data from your products.  
3-       Google Policy: Google Shopping Policies are different that the one’s from Adwords. Make sure you comply with them before you begin advertising


If you are interested in this type of advertising for your business; Contact Tailbase Digital Marketing Team today at digitalmarketing@tailbase.com



Thursday, November 2, 2017

Black Friday Best Practices For Increasing Online Sales




Flyer Management


 Make sure your current Holiday flyer is added to your website. Why? This is the first image the consumer sees that promotes your products and hopefully sets you apart from the competition. It's a way for people who are visiting your site to quickly learn about your special deals without having to search your entire website for what they're looking for. Remember, it's not easy to shop during the Holidays, and amid the most competitive season, the products you're promoting must be clear and have as many relevant options as possible for the consumer to continue navigating your page.



Banners are important


Our website design features a slideshow on the homepage and we encourage our clients to use it as often as possible. The banner is the first impression a user gets when they visit your website for the first time. Make sure the banners you have on display are relevant to your brand, updated and most importantly linked to the corresponding deals/sale/event. For example, imagine finding yourself in a massive library looking for a specific book, let's say a book about how to play poker. How are you going to find it? Simple, look for the section of the library that your book might be in, and search through the rows of books for a title cover that answers your question. The same thing happens online, you look through different "books" and buy the one that’s appealing to you. If the banner is appealing to a user but when they click on it it doesn’t go anywhere that means the “book” is missing and there’s only the cover. This will probably end in frustration and the user is going to exit the website and look for another store.


Themed Banners

If you’re looking to make that first impression count, why not do it with a professionally designed banner? In the spirit of making great deals for your customers, Tailbase is offering Black Friday themed banners for only $20 each.

We offer a “Product” themed banner which is great for showcasing your appliances and electronics.



Or, we offer a “Lifestyle” theme, which is ideal for displaying your furniture deals in a home setting.



We’ll use the exact same layout as the samples above, except we’ll make the information on the banner match the product you’re highlighting.

Please provide us with the brand, model number, regular price, and sales price for your products of choice and send your request to service@tailbase.com before November 15 to take advantage of this great offer.

E-mail Marketing

Users subscribing to your newsletter are very valuable and you should give them the attention they deserve. Offer them flash deals, reminders with upcoming events, online coupons and they will surely repay you by staying loyal to your brand. We recommend sending out an e-mail blast once or twice a week. Finding the right balance is important because you do not want to overwhelm your consumer to the point that they un-subscribe.



Featured Products


If your website is equipped with featured product(s), make sure to use this prime real estate area on your home page to advertise your very best deals. Don’t forget to put a regular price and a sales price on each item so visitors can clearly see how much they will save in % or $. Online shoppers may not find the initial product they were looking for, but the great deals on your homepage may encourage visitors to continue browsing your website to see what other great deals you have.

Coupons 


Coupons are a huge part of successful advertising, and most consumers do not even bother to purchase a product/service online or visit a store if there is no incentive available. Purchases tend to go through the roof during the Holiday season and consumers deplete their budget very quickly. Offering a coupon is the best strategy to gain new clients and to distract them from the competitors.


Online Advertising

Take advantage of platforms like Adwords and Facebook for paid per click ads. Make sure to promote all of your Holiday sales, products, and events to reach as many users as you can within your budget. Online advertising can even help you get better SEO results and rank higher on Google. The Holiday season is one of the most important ones of the year to improve your annual sales record. If you already have your hands full and you need some help we are always here to help.
Contact us today at digitalmarketing@tailbase.com 





Tuesday, October 31, 2017

Why Should You Get a Shopping Cart on Your Site?





What is the common thread among all of the famous businesses like Amazon, EBay or Alibaba …? Not only they are e-commerce businesses but they have a strong online marketing strategy. Their success started with a desire to give shoppers and merchants a unique buying experience while shopping on the web! Simple and trendy, online shopping proposes exclusive and flash deals at better prices than in-store, especially on Cyber Monday!

Nowadays, shoppers buy products via their mobile- 30% of the US commerce is made of mobile purchases. 81% of shoppers conduct an online search before purchasing.


 



How to turn their potential customers’ shopping habits into buying ones? How to have customers rush to your site and perform an action?  First, it takes a shopping cart on your site.

Check with your website provider if they offer you this option. Then, you need to determine the payment gateways, the delivery options and radius, the fees and taxes. Most of the time your solution’s provider will be in charge of all the technical support.

Here are a few tips to consider if you decide to add a shopping cart to your site:
-       -   Avoid the “Contacts us for price” and ad prices to your products;
-       -   Make sure you offer special deals and compelling offers to attract customers and drive more sales to your business;



-       -  Update your website and products list regularly. This implies to change your prices & banners when necessary so that your site is current;
-       -   Promote your offers with a strong SEM campaign. 


At Tailbase, we offer a shopping cart that can be included into the web solutions you choose. Plus, we propose digital marketing services. Contact us for more information Today!










Thursday, October 5, 2017

Get Ready for the Holiday Season!



Retailers are you ready for the holiday season? Believe it or not, early shopping for best deals has become a trend! As shoppers start browsing for Christmas gifts by the beginning of November thus retailers’ strategy should be finalized and set beforehand. This year, online holiday sales are projected to increase up to 12% over 2016 and reach $129Billion. These figures definitely encourage retailers to set their marks at the earliest especially if they want to make it during the peak season. How to optimize your sales online and get higher conversions during this peak season?

Here are some tips to consider while planning your digital marketing strategy and running online campaigns:


-Promote your sales with online campaigns to drive people to your site before the holiday comes

-Set your goals and determine your bid strategy on AdWords with a clear understanding of your customers’ habits. AdWords Smart bidding can help you optimize conversions in each or every auction.

-Revisit your audience list strategy and explore new funnel tactics to acquire new customers

-Optimize your creatives! Keep your existing and high performing creatives running during the holiday season, but rotate them in some promotional holiday ads.

-Expand your audience and re-engage your customers




These tips will help you monitor your campaigns online better this coming holiday season; yet, keep in mind that retailers should give their customers a unique shopping experience on their site. How to do it?
-          Make sure your site is current and updated

-          A website loading time and page speed can also put weight on the balance. 44% of shoppers would cancel their online orders mid-way just because of a website delay! Thus, make sure your site cope with customers’ expectations especially on Cyber Monday.

 Ensure your website is mobile friendly as customers shop more on their mobile device than desktop!





Tailbase offers digital marketing solutions that can help you going through the busy holiday Season with less stress. Don’t hesitate to contact us!


Tuesday, May 31, 2016

Why Your Website Needs An SEM Strategy?





Data you should know…



-Today, there are more than 3.26 billion internet users worldwide which represent 40+% of the world population.
-966 million websites are currently running in the world. The internet contributes to over $2.2 trillion in annual retail sales.
-As the #1 search engine in the world, Google has trillions of searches conducted yearly with half of those searches done on mobile i.e smartphones and tablets. Google is now using mobile compatibility as a factor when ranking websites.

 -By 2017, the internet traffic will keep on increasing and be higher than all prior internet years combined.

While processing all these facts and knowing that you are now informed about the changes; how will you make decisions on your online business to stand out locally and/or globally and drive more traffic to your website? Have you ever heard of SEM?

What is SEM?

Search engine marketing (SEM) implies the promotion of websites online. It consists in purchasing ads on search engines like Google Adwords (the most popular search platform), Bing or Yahoo to make your website be more visible and gain more traffic. Paid Search ads are the best allies to cease and embrace consumers’ micro-moments. The goal is to ensure that they go and buy your products and services on your website.  
                                                                             
SEM can indeed help your business grow, increase your visibility on search engine results pages and make your site rank higher on the Google search Network. In order to face all these online changes, you should take action and opt for an SEM strategy. It’s now time to consider building a strong online marketing strategy!



Tailbase services…



Among all its digital marketing services, Tailbase proposes SEM Keywords and Remarketing campaigns on Google Adwords to help your website be more visible online and drive more potential customers to your website.




Email us today for more information: digitalmarketing@tailbase.com!

Thursday, April 21, 2016

Understanding the Customer’s Journey to an Online Purchase


Today’s shoppers are smart! More than 50% browse online before making their purchase decision. Internet does play a major role in the customer’s journey, from creating product awareness at the earliest stages, to making the customer take action and buy the product. Even though consumers visit at least 3 online stores before making a purchase, there are different channels that intervene in their decision-making. How does a customer purchase online? What is his/her journey?

Marketing channels influence online purchase decisions 

Wednesday, April 6, 2016

Google My Business - The Latest " Must-Have"





No one can pay or request to get a higher business ranking on local search results, as Google’s algorithm is confidential, yet aims to be as fair as possible. However, you can still help your business’s local ranking on Google and enhance your presence in Search and Maps results.


3 Factors determines local ranking 



Relevance refers to how well a local listing matches what someone is searching. Your detailed business information can help Google better understand your business and match your listing to relevant searches.




Distance implies how far each potential search result is from the location term used in a search. If a user doesn’t specify a location in their search, Google will calculate distance based on what’s known about their location.







Prominence refers to how a business is well-known. Local ranking tries to reflect offline world places; therefore familiar and well-known places will be prominent on local search results. Prominence is also based on information that Google has about a business from across the web (like links, articles and directories). Google review count and score are factored into local search ranking, as well as your position in web results. Make sure you apply SEO Best practices!


How to improve your local ranking?



Provide complete information on your business: accurate opening hours and address, introduction to describe your business’s category and add your website.




Verify your business location and information to ensure your business is properly listed!



Include reviews as they are a great opportunity to build a business’s reputation. When customers write a review, they provide feedback for a business that will maximize its probability to show on Google Maps and Search results. The more reviews and positive ratings, the more a business’s local ranking will improve.



Interacting with your customers and replying to their reviews will strengthen their trust towards your business and increase your business’s local visibility.




Build a strong online presence by adding photos and engage users.













Do not despair; Tailbase is a Google partner so you are in good hand! Our Digital Marketing team can help you achieve better visibility and ranking online. Contact us to find out more information about our services!