Thursday, October 5, 2017

Get Ready for the Holiday Season!

Retailers are you ready for the holiday season? Believe it or not, early shopping for best deals has become a trend! As shoppers start browsing for Christmas gifts by the beginning of November thus retailers’ strategy should be finalized and set beforehand. This year, online holiday sales are projected to increase up to 12% over 2016 and reach $129Billion. These figures definitely encourage retailers to set their marks at the earliest especially if they want to make it during the peak season. How to optimize your sales online and get higher conversions during this peak season?

Here are some tips to consider while planning your digital marketing strategy and running online campaigns:

-Promote your sales with online campaigns to drive people to your site before the holiday comes

-Set your goals and determine your bid strategy on AdWords with a clear understanding of your customers’ habits. AdWords Smart bidding can help you optimize conversions in each or every auction.

-Revisit your audience list strategy and explore new funnel tactics to acquire new customers

-Optimize your creatives! Keep your existing and high performing creatives running during the holiday season, but rotate them in some promotional holiday ads.

-Expand your audience and re-engage your customers

These tips will help you monitor your campaigns online better this coming holiday season; yet, keep in mind that retailers should give their customers a unique shopping experience on their site. How to do it?
-          Make sure your site is current and updated

-          A website loading time and page speed can also put weight on the balance. 44% of shoppers would cancel their online orders mid-way just because of a website delay! Thus, make sure your site cope with customers’ expectations especially on Cyber Monday.

 Ensure your website is mobile friendly as customers shop more on their mobile device than desktop!

Tailbase offers digital marketing solutions that can help you going through the busy holiday Season with less stress. Don’t hesitate to contact us!

Tuesday, May 31, 2016

Why Your Website Needs An SEM Strategy?

Data you should know…

-Today, there are more than 3.26 billion internet users worldwide which represent 40+% of the world population.
-966 million websites are currently running in the world. The internet contributes to over $2.2 trillion in annual retail sales.
-As the #1 search engine in the world, Google has trillions of searches conducted yearly with half of those searches done on mobile i.e smartphones and tablets. Google is now using mobile compatibility as a factor when ranking websites.

 -By 2017, the internet traffic will keep on increasing and be higher than all prior internet years combined.

While processing all these facts and knowing that you are now informed about the changes; how will you make decisions on your online business to stand out locally and/or globally and drive more traffic to your website? Have you ever heard of SEM?

What is SEM?

Search engine marketing (SEM) implies the promotion of websites online. It consists in purchasing ads on search engines like Google Adwords (the most popular search platform), Bing or Yahoo to make your website be more visible and gain more traffic. Paid Search ads are the best allies to cease and embrace consumers’ micro-moments. The goal is to ensure that they go and buy your products and services on your website.  
SEM can indeed help your business grow, increase your visibility on search engine results pages and make your site rank higher on the Google search Network. In order to face all these online changes, you should take action and opt for an SEM strategy. It’s now time to consider building a strong online marketing strategy!

Tailbase services…

Among all its digital marketing services, Tailbase proposes SEM Keywords and Remarketing campaigns on Google Adwords to help your website be more visible online and drive more potential customers to your website.

Email us today for more information:!

Thursday, April 21, 2016

Understanding the Customer’s Journey to an Online Purchase

Today’s shoppers are smart! More than 50% browse online before making their purchase decision. Internet does play a major role in the customer’s journey, from creating product awareness at the earliest stages, to making the customer take action and buy the product. Even though consumers visit at least 3 online stores before making a purchase, there are different channels that intervene in their decision-making. How does a customer purchase online? What is his/her journey?

Marketing channels influence online purchase decisions 

Wednesday, April 6, 2016

Google My Business - The Latest " Must-Have"

No one can pay or request to get a higher business ranking on local search results, as Google’s algorithm is confidential, yet aims to be as fair as possible. However, you can still help your business’s local ranking on Google and enhance your presence in Search and Maps results.

3 Factors determines local ranking 

Relevance refers to how well a local listing matches what someone is searching. Your detailed business information can help Google better understand your business and match your listing to relevant searches.

Distance implies how far each potential search result is from the location term used in a search. If a user doesn’t specify a location in their search, Google will calculate distance based on what’s known about their location.

Prominence refers to how a business is well-known. Local ranking tries to reflect offline world places; therefore familiar and well-known places will be prominent on local search results. Prominence is also based on information that Google has about a business from across the web (like links, articles and directories). Google review count and score are factored into local search ranking, as well as your position in web results. Make sure you apply SEO Best practices!

How to improve your local ranking?

Provide complete information on your business: accurate opening hours and address, introduction to describe your business’s category and add your website.

Verify your business location and information to ensure your business is properly listed!

Include reviews as they are a great opportunity to build a business’s reputation. When customers write a review, they provide feedback for a business that will maximize its probability to show on Google Maps and Search results. The more reviews and positive ratings, the more a business’s local ranking will improve.

Interacting with your customers and replying to their reviews will strengthen their trust towards your business and increase your business’s local visibility.

Build a strong online presence by adding photos and engage users.

Do not despair; Tailbase is a Google partner so you are in good hand! Our Digital Marketing team can help you achieve better visibility and ranking online. Contact us to find out more information about our services!

Friday, March 11, 2016

Tailbase Spring Updates

Who doesn’t like innovations? At Tailbase, we are always keen on novelties and are devoted to upgrade our features to keep up with the trends and our customers’ expectations.  We recently came up with new projects to start spring on a fresh note!

À la Carte is a one of our new features that offers customers the chance to choose home accent accessories, by synching colors with their emotions. It gives them a large selection of home accents that can be linked to their personality and make their browsing experience unique and enjoyable!

Tailbase worked with various manufacturers to come up with product reviews that give customers an unforgettable shopping experience. Statistics show that 61% of customers look for opinions, reviews and advice online before making a purchase decision; Product reviews are indeed a must-have for a website. However, they are also beneficial for SEO content.

SEO Tool- Modifying an SEO text can be done efficiently now thanks to the new SEO tool. Our clients can now manage their meta-descriptions and title description at their ease. The purpose of this tool is to help them get a better organic ranking on Google.
Those are just a few examples of Tailbase’s spring features. Find out more about our solution improvements and new online programs with our webinars or by meeting our sales team at one of the upcoming shows.

March 13-16, 2016 Nationwide Primetime in Orlando
April 16-20, 2016 High Point Furniture show 
April 18-19, 2016 Los Angeles United store show
May 13-18, 2016 Nationwide West show in Hawaii
May 27-30, 2016 Toronto Furniture show 

Thursday, December 17, 2015

Recommendations for 2016

Yet another year is upon completion, and as such, the Tailbase team would like to end the year with some recommendations for 2016. In addition, we would like to give you a preview of what to expect from our new reviews and ratings platform we will be implementing in the New Year.  First, let us cover some of the best practices that Google has integrated to better your SEO.

Social Media:

Social media has become a huge player in improving SEO (search engine optimization). How so? By using social network websites, you will build backlinks organically to your websites. As you know, Google tracks publicly shared links on Facebook and Twitter. Therefore, it would be it would only be fitting to create high-quality content on these networks, as people will want to share them. Once you’ve created both accounts, be sure to associate them to your blog. Lastly, do not forget to set up a Google+ page, as the +1 votes that your content will receive affects the search ranking algorithm. Hence, boosting your Google+ presence will ensure better SEO.

Responsive Design:

It goes without saying that Google is the alpha dog of the internet and so we need to play by its rules to get ahead. As of April this year, Google implemented the mobile-friendliness as a ranking cue in search results. In other words, websites that are not fully optimized for mobile devices will be penalized, as the effects on search results are profound. Need we say more?

Google recommends responsive design as its best practice for mobile-friendly websites. Naturally, this is the best option because it will adapt to any mobile device and will avoid Google referencing two separate websites (one for browser and one for mobile).

Our Reviews Platform:

Tailbase will jumpstart its new feature on ratings and reviews in 2016. We now have access to manufacturer reviews coming from Electrolux, Frigidaire, Serta, Broil King and LG websites to improve your shopping experience. So put your mind at ease now that you can rely on numerous ratings and reviews to help you decide whether a product is a good buy!

Friday, October 30, 2015

Why Movember is an Effective Initiative

Movember is a global charity that aims to spread awareness about men’s health, while growing a moustache throughout the month of November. The growth of the moustache is accompanied by fundraising for the Movember Foundation, whose objective is to increase early detection, diagnosis and effective treatments. Here are some statistics that drive these initiatives:

  • Prostate cancer is the second most commonly diagnosed cancer in men worldwide, with over 1.1 million recorded cases in 2012.
  • Testicular cancer is the most common cancer in young men, but is often forgotten due to early detection. Prognosis is not always hopeful.
  • One man dies every minute from suicide around the world – a result of poor mental health
  • Physical inactivity is the fourth leading risk factor for global mortality in men

Here are some reasons Movember is an effective initiative with the help of a whimsical trend that went viral:

Let’s face it. No one sports a moustache anymore. Perhaps 40 years ago, men paraded around with a moustache to keep up with the ongoing trend. Today, if you rock the former pinnacle of manliness, you’ll be perceived as someone who stands out. The idea is to invoke curiosity so you can begin educating. Attention drawn… check!

Growing a moustache for a cause creates a reason to solicit donations. Committing to looking foolish during an entire month, as your moustache awkwardly grows out is definitely not the most comfortable situation. In a sense, the self-ridicule is inflicted upon oneself for a good cause and makes an already difficult question to ask friends and family somewhat more feasible – asking for money. The fact is the initiative is given much more meaning.

Finally, growing a moustache is instantly appealing to men of all ages and facilitates inviting friends to get on board. Besides, who said a little healthy competition among friends ever hurt anyone? The same can be said about the workplace. Obviously, if your job entails meeting with clients, perhaps a conservative moustache would be optimal, as you would want to avoid looking like a “creepster” (a cross between a hipster and a creep).

Tailbase supports Movember. We are committed to raising funds that will go toward cancer research and various programs for mental health. We have come up with different ideas to have our team invested. One of them involves two of our employees battling it out to be the “big moustache on campus”. Pictures will follow.

We appreciate you taking the time to read our post. Support Movember by liking Tailbase on Facebook. When you like us, you will receive a free “Movember Sale” banner. Also, as a second incentive, we have decided to hold a draw at the end of the month. The winner will receive a free creative design for an eblast campaign of their choice. The prize will be applicable as of January 2016.

So mum’s not the word! Spread the news.